With mobile use growing with every year that passes, learn about some of the newest marketing trends to watch for in 2016. One of the most important factors is that your business is visible via mobile search. Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers. Marketers are increasingly turning to mobile channels as a means to engage with consumers. The reality is that mobile has continued to grow in importance, and perhaps, rather than a sudden year of mobile we will continue to see mobile grow in importance over time. 5 Key Mobile Marketing Trends For 2015 Columnist Aaron Strout predicts what's in store for mobile in the coming year. Mobile devices travel with the consumer and generate a lot of contextual data, much of which has been untapped, Asay says. 11. In 2017, look for more brands to use location-based marketing to engage consumers. 1. Digital Turbine simplifies app advertising, recommendation, delivery and tracking. Mobile App Marketing Trends . Casual Mobile Gaming Lead the Pack
Subscription
Microtransaction
In-App Billing
Expanding into other types of content, from music to news and more
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